WHAT: Event dates for X Games 15
WHEN: July 30 August 2, 2009
WHERE: Los Angeles, California
WHO: More than 200 of the best action sports athletes including motocross champion, James Stewart. It was announced in a press conference today that Stewart has signed on with Team San Manuel and, in addition, will compete in ESPN's X Games 15 in July and the Moto X World Championships in the spring. Stewart began racing at the age of four and has raced motorcycles his entire amateur and professional career (dating back to 1993). In 2007, Stewart dominated the World Supercross GP and the AMA Supercross Series, successfully winning both championships. In 2008, Stewart was the AMA Motocross Champion with a "perfect season" - winning 24 of 24 races - only the second rider in the history of the sport to do so. This will be the first X Games appearance for Stewart.
The X Games, the premier action sports event in the world, will be held July 30 through August 2, 2009 in Los Angeles, California.
The X Games features athletes from across the globe competing for medals and prize money in the following sports: skateboarding, motocross, BMX and rally car racing. Practice and elimination for the events will be held July 28-39, 2009. X Games 15 will be covered live on ESPN's family of networks, including ABC, as well as across ESPN's many digital media assets including EXPN.com and ESPN360.com. The event has been held in Los Angeles for six years, and will remain in the city through at least 2009.
POPULARITY OF X GAMES
X Games 14 was ESPN's most-viewed X Games among households, men 18-49 and 25-54 as well as persons 18-49 and 25-54. In addition, ABC's X Games 14 was up double digits year-to-year among households – an increase of 14% overall from X Games 13. In a continued effort to expand the X Games franchise globally, the first five minutes of X Games 14 aired live simultaneously on ESPN in the U.S. and across 12 ESPN International networks around the globe reaching 125 countries. Action sports fans in Australia, the Caribbean, Hong Kong, India, Israel, New Zealand, the Philippines, the Middle East, Latin America, Africa, South America, and the U.S. shared in the excitement as the world's leading action sports event kicked off its annual competition. EXPN.com saw more than 500,000 unique users to X Games content during the four-day event, and ESPN360.com compiled a total of 4,538 hours spent viewing X Games content.