Travis Rice and The Art of Light

With all the hoopla surrounding the next-level cinematography and camera gadgetry of "The Art of FLIGHT," what often gets lost in the mix is the credit due to the other image-makers involved in the project: the photographers.

Between last winter and this upcoming publishing season, magazine features on the making of this movie will have appeared in almost every national and international snowboard-related magazine on the planet. Photographers are the work horses who make these stories happen. They work long hours, building jumps, and hauling gear, and generally doing whatever it takes to "get the shot," for very little glory in return.

Fans of Travis Rice already know that the man loves art and photography almost as much as he loves snowboarding. He used his own money to start an online gallery, Asymbol, that sells prints of his favorite photographers and artists, and will be bringing a traveling photography exhibition showcasing the best images from "The Art of FLIGHT" on the movie's tour.

We sat down with Rice while he was in NYC to promote TAOF world premiere -- which takes place here on September 7, and is already officially sold out -- to talk about the pop-up gallery, the 200-page limited-edition Art of Flight photography book he created, his favorite photos, and why they almost called the movie "The Art of LIGHT." Enjoy.