Native Module
ESPN (INTL)
Overview
The Native Module format places a native-styled ad near other content links on The Undefeated.
- Advertising is formatted to match site content.
- Served first-party by ESPN only. Third-party tracking is supported.
Available to Serve to These ESPN Properties:
Technical Specifications
| Native Module | |
| Main Image | 300x169 <50k, JPG or PNG |
| Headline Text | 35 characters or less |
| Sub-Head Text | 100 characters or less |
| Video | 300x169 <5MB MP4, up to 60 seconds |
| Third-Party Serving | No |
| Third-Party Tracking | Yes |
* Double density creative are highly recommended for all mobile creative to provide image clarity on high-resolution screens. See our guidelines on double density.
Design
- The Main Image should use photos or artwork to relate to content and are subject to editorial approval. This image cannot have a transparent background.
- Headline text must be 35 characters or less.
- Sub-headline text must be 100 characters or less.
Animation/Ad Behavior
- Clicking the ad unit will play the video within the ad space.
- Video playback is user-initiated on-click only.
Capping
No capping restrictions.
Video
- Only one video clip may be submitted.
- Raw assets of larger file size and dimensions outlined in the chart above may be submitted, but will be re-encoded by ESPN to meet specifications.
Submission Deadline
Please allow five business days for testing and approval.
Restrictions
This ad unit must be created in-house by ESPN.
HTTPS Compatibility
- All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
- Any creative that is not fully secure will be sent back for revisions.
