ESPN's partnership with If This Then That (IFTTT) allows fans to follow the 2012 Olympics in the way that's best for them, with customized notifications that can be delivered in dozens of ways through the service, including SMS alerts, emails, Twitter updates, Facebook posts, and even phone calls.

Notification triggers offered through this special partnership include new medals won by a specific country, new Olympics or world records, or news about a particular Olympics topic.

IFTTT is using the the Medals API and Headlines API to power this experience.

Visit IFTTT to set up your own Olympics notifications or read about the partnership on the official IFTTT blog.