Time to break down bowl swag

It's the most wonderful time of the year ... for bowl swag.

One of the hottest topics leading into the bowl games is what the players get as gifts from their respective games. The Sports Business Journal has all the gifts laid out by bowl game, and one particularly poignant anecdote from Will Webb, who helps operate the Belk Bowl.

As part of the bowl gift for that game, players receive a gift card to shop at the Belk department store in Charlotte.

“I saw one young man carrying a high-end Cuisinart coffee maker and pink slippers to the checkout counter,” Webb said. “I asked him jokingly if those were for him. He put his hand on my shoulder and said, ‘You have no idea how much this means to me. This is the first time in my life I’ve ever been able to buy my mom a Christmas present.’”

Now that, my friends, is the holiday spirit!

Here are the gifts:

Belk: Cincinnati vs. Duke

Shopping trip to Belk department store, Fossil watch

Russell Athletic Bowl: Virginia Tech vs. Rutgers

$420 shopping trip to a local Best Buy, Timely watch

Franklin American Mortgage: NC State vs. Vanderbilt

Gift suite, Fossil watch

Hyundai Sun: USC vs. Georgia Tech

Timely watch, Majestic fleece, Top of the World cap, coin, Helen of Troy hair dryer

Chick-fil-A: Clemson vs. LSU

$300 gift card, Fossil watch, Russell Athletic Chick-fil-A Bowl hat, Russell Athletic travel bag, Chick-fil-A gift card

Discover Orange: Northern Illinois vs. Florida State

Gift suite, Tourneau watch