Florida State won its third national championship in Pasadena, Calif., in January, but the appearance in the final BCS title game also cost the university nearly a half-million dollars.
Florida State reported expenses of $2,820,613 — nearly half of which came from transportation costs — and that exceeded the revenue generated from its BCS appearance by a total of $481,213.
The loss does not come as a surprise for Florida State. Athletic director Stan Wilcox said in February that playing on the West Coast increased travel expenses and hindered ticket sales, making it nearly impossible to turn a profit on the endeavor. Wilcox said that the losses were more than covered by the share of BCS revenue paid out by the conference, along with projected increased future revenue that comes from winning a national championship.
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