Look back at 1990 Bills meant to sting

Posted by ESPN.com's Tim Graham
Excuse the good people of Western New York if their television ratings for Thursday night's vice presidential debate don't match the national average.

Many of them will be reliving the most agonizing night of their sporting lives.

Nearly two decades after Scott Norwood's kick soared outside the right upright in Super Bowl XXV, there wouldn't seem to be any new ground to cover. But NFL Network's compelling documentary series "America's Game: The Missing Rings" provides a glimpse of the 1990 Bills that will make the loss feel plenty raw. The episode debuts at 10 p.m.

Alec Baldwin narrates the episode, which is anchored by stark interviews with head coach Marv Levy, quarterback Jim Kelly and linebacker Darryl Talley talking about their loss to the New York Giants.

It was the closest the Bills came to winning one of their four straight Super Bowl appearances.

Here are some of the excerpts:

"Knock, knock. Who's there? Owen. Owen Who? Oh and 8." -- Talley, recalling a joke before Levy took over.

"We would give up stupid plays. We missed tackles in that game, and we usually didn't miss tackles. I missed one that I think was one of the most crucial plays of the game. I went right over the top of [Giants quarterback Jeff Hostetler]. I take full responsibility for it. I wish I could take all of them back, but none more than that." -- Talley

"It came down to everything I dreamt of as a little kid. Two minutes left in the game, the ball is in my hands and it's the Super Bowl. I knew the confidence we had in our kicker. My goal was to get inside the 30-yard line." -- Kelly

"If there was any thought in my mind, believe it or not, was if [Norwood] makes this shot, there are still four seconds left. What do we do?" -- Levy

"Don't worry about it. I missed tackles. The game should never have come down to that. We all had chances to make plays that would have made a difference." -- Talley, recalling what he said to Norwood after the miss

"After we lost the second Super Bowl, I was on a call-in show and I had a fan on a call tell me, 'Coach, I can't take it anymore. I don't want to go back to the Super Bowl next year. It hurts too much.' I told him, 'I appreciate your anguish. I share it. But I'm glad you're not on my team.'" -- Levy

"We all had to take the blame. We had four bites at that apple, but never swallowed." -- Talley