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Heather Watson hoping new coach can help her climb rankings

Jon Buckle/Getty Images for LTA

British number two Heather Watson knows she is caught in a vicious circle as she aims to make strides in the women's game.

The 24-year-old is currently ranked 76 after a tough second half of the 2016 season, which started with her winning her third WTA Tour title in February and reaching a career-high ranking of 38 which now looks a long way off.

An appointment of a new coach -- John Laffnie-De Jager -- will help after playing most of the year without a mentor following her split with Diego Veronelli, but with his arrival comes added expense for Watson.

To look at her 2016 earnings to date of just over 500,000 US Dollars it is easy to assume that Watson is able to live the high life, but that is far from the case.

She admits to making only a small profit margin when all her outgoings are taken into account and that is where the problem lies for the Guernsey girl.

Watson believes she needs a team of three or four with her all-year round, including a physio and hitter, to enable her to really take her game to the next level and compete with the best regularly.

That would see her earnings significantly increase and make life much more comfortable. For example, world number 25 Timea Babos, who Watson has the potential to be as good as, has earned over 1million US Dollars so far this year.

But to get such a backroom team together she needs to be earning more money. To be earning more money she needs to be getting more consistent results. To be getting more consistent results she needs a backroom team. And so the cycle goes on.

"I'd love to have that sort of team with me," she said. "I'd feel more confident, more prepared for tournaments, more professional in every way but I need to get to the level where I can afford that. "Then it's a cycle and I feel like I could keep the ball rolling but I've got to get there first.

"I still have to push hard. The way I was brought up was to be thrifty. But I'm not making big margins. I definitely need to raise my level and ranking.

"At the beginning of the year I was doing well but since then I haven't really done a lot. But I've been playing doubles and that definitely helps.

"People see the prize money but they don't count what's going out like, for example, the coaching, the travel - nothing apart from the hotel when you're in the tournament is paid for.

"It's interesting, though, because we don't really talk about this and everybody, like outside, just assumes all of this but you are your own business, you're employing people, you're paying somebody's yearly salary."

There are other revenue streams, of course, with sponsorships proving vital. But that is also part of the cycle, with deals often following success on the court.

"Without sponsorships it would definitely be very hard," she added. "But it's kind of like when you are doing well, you don't need those sponsorships but they'll come along and then when you're not, it's the other way around but that's the way it goes.

"I think I'm also lucky that I'm British and I guess there aren't that many players there so it's good to be a tennis player."