What it means: The Browns once again fail to handle expectations after getting a lot of press for playing tough against the NFL's elite. Cleveland generated some buzz with big wins over New Orleans and New England. But to truly take the next step, the Browns have to beat teams like Jacksonville. In the end, the Browns are just 3-7 and chances look slim to finish at .500 this season.
What I liked: I liked that the Browns forced six turnovers to give their offense a chance to score points. Cleveland's defense faltered down the stretch and will get some blame for the late collapse. But overall the Browns did their job defensively most of the game. Cleveland running back Peyton Hills also did a good job of catching the ball out of the backfield with a team-high 95-yards and a touchdown.
What I didn't like: The Browns' offense only got into the end zone once and their running game surprisingly was non-existent. It was a major reason why Cleveland couldn't hold the lead. Jacksonville kept turning over the football but it also held Hillis to 48 rushing yards on 23 carries (2.3 yards per attempt) to get more chances. A few extra plays by the Browns offensively would have sealed this one. But it's a good lesson for a young team trying to learn how to win consistently.
What's next: This loss kills a lot of momentum for the Browns, but they have a chance to get back on the winning track against the lowly Carolina Panthers (1-9). Cleveland, which has a two-game losing streak, has its easy portion of the schedule coming up and needs to collect as many victories as possible.