Can a billboard become bulletin board material?
There are billboards springing up in the Boston area that are counting down to Ray Lewis' retirement party. It features a countdown of the days, hours and minutes until the kickoff of Sunday's AFC Championship Game between the Baltimore Ravens and New England Patriots, which Patriots fans are hoping will be the final game for the outgoing Ravens middle linebacker.
Even if you're a Ravens fan, you have to give the billboard people points for creativity. And hey, it's been a dull week so far in terms of trash talking since Ravens linebacker Brendon Ayanbadejo took shots at the Patriots on Sunday night.
There haven't been too many times for Lewis to celebrate in New England, where he is 1-5 in his career (which includes a loss at the old Foxboro Stadium). Lewis' lone victory there was in the 2009 wild-card playoffs.