Posted by ESPN.com's Pat Yasinskas and James Walker
When head coach Eric Mangini and general manager George Kokinis took over in Cleveland and head coach Raheem Morris and general manager Mark Dominik were hired in Tampa Bay, the four men instantly began re-shaping their franchises.
No move was bigger for either team than the deal the Browns and Buccaneers made for tight end Kellen Winslow at the start of free agency. In exchange for a second-round pick this year and a fifth-round choice in 2010, the Bucs got Winslow and the Browns got rid of him.
There are two ways to look at this deal. Cleveland got rid of a potential headache because Winslow was looking for a new contract and might not have fit with the new regime. On the flip side, he might be a perfect fit in Tampa and the Bucs already have turned around and given Winslow a new six-year contract worth $36.1 million.
The trade comes with potential positives and negatives for both teams. James Walker and Pat Yasinskas take a look at who might be the winner in the Winslow trade.
Why didn't Winslow fit with Cleveland? How does he fit in Tampa?
James Walker: When the Browns changed regimes, the writing was pretty much on the wall for Winslow. Mangini and Kokinis wanted to start over -- completely. Cleveland quickly went on a purge where it traded or released veterans such as Winslow, receiver Joe Jurevicius and offensive tackle Kevin Shaffer. The Browns also didn't retain in-house free agents such as safety Sean Jones and veteran linebackers Andra Davis and Willie McGinest. To put it bluntly, there aren't many players on Cleveland's current roster that Mangini is enamored with, because he wants to win or lose with his players. Winslow had trade value so the Browns didn't pass up the opportunity. He was also in his sixth year and wanted a new contract, so that played a factor as well. Winslow's skill sets could have fit with the Browns on the field, so I doubt this particular move had much to do with talent. But in terms of personalities, Winslow is not shy about speaking his mind, while Mangini often likes his team shrouded in secrecy. This oil-and-water combination probably would not have worked anyway. So this was a good separation for both sides.
Pat Yasinskas: Tampa Bay is starting over, too, and one team's trash is another's treasure. The new contract should make Winslow happy and he's landing in an offense that's going to be built largely around his skills. Offensive coordinator Jeff Jagodzinski will build a downfield passing game around Winslow and wide receiver Antonio Bryant. While Winslow's outspoken nature caused him some problems in Cleveland, that shouldn't be an issue with the Bucs. Morris is only 32 and excels at relating to players. Morris also isn't one of those coaches who tries to control his players' actions and words at all times. He lets them be individuals and Winslow will be allowed to be himself. The change of surroundings also give Winslow a fresh start and that could help more than anything. Although there will be lofty expectations because of the contract, he won't be under the microscope as much as he was in Cleveland. Tampa Bay fans are intense, but this isn't a situation like Cleveland, where Winslow's high draft position meant anything less than perfection was failure.
How will the Browns replace him and how will the Bucs use him?
James Walker: The Browns no longer have a tight end with 80-catch potential on their roster. So they are hoping to replace Winslow's production by committee. Cleveland signed former Buffalo Bills tight end Robert Royal, who could be a serviceable starter but never had more than 33 catches in a season. The Browns also have veteran Steve Heiden returning from a serious knee injury and second-year player Martin Rucker, who is still learning but has some potential. If the three tight ends can contribute a combined total of 50-60 receptions next season, I think Cleveland's coaching staff would be happy with that type of production. The tricky thing is Winslow's ability to create mismatches in the middle of the field would have made life much easier for Cleveland's quarterbacks, particularly Brady Quinn, who often likes to check down to his short and intermediate options. If Quinn is the starter, I think he is going to miss Winslow's presence the most. Winslow has tremendous hands and was one of the few consistent weapons in Cleveland's offense the past few seasons who showed up ready to play every week. So how will Winslow be utilized in Tampa's offense, Pat?
Pat Yasinskas: James, while Cleveland is going away from having a pass-catching tight end as a big part of the offense, the Bucs are going in the exact opposite direction. Tight end wasn't a big part of the offense in former coach Jon Gruden's system, but it will be with Morris and Jagodzinski. They've scrapped Gruden's West Coast offense and will go with a system that is supposed to balance the run and the pass. The Bucs don't yet know if Luke McCown or Byron Leftwich will be their quarterback. But they do know they want the quarterback throwing often to Winslow and Bryant. The Bucs have plenty of depth at tight end with Alex Smith, John Gilmore and Jerramy Stevens on the roster. Those other three tight ends will get some playing time and they'll be asked to take on some blocking duties in the running game. But Winslow wasn't brought in here to be a blocker. He'll line up at tight end, but he'll also get some snaps in the slot and out wide. It's a pretty safe guess that the Bucs will be looking to get somewhere around 80 catches out of Winslow.
Did the Bucs overpay with the $36.1 million contract extension?
Pat Yasinskas: There's no doubt Tampa Bay went overboard in giving Winslow a new six-year deal that makes him the highest-paid tight end in history. In theory, that kind of contract should go to the league's best tight end. Winslow hasn't qualified as that -- yet. But the Bucs based this deal on his enormous potential. Yes, it's true he hasn't ever fully reached his potential.
The Bucs are banking Winslow can stay healthy and be the best tight end in the league. They're going to make him a focal point of the offense and his acquisition was the first big move by Dominik and Morris. The contract is a further statement about how huge a role the Bucs want Winslow to play.
James Walker: After watching Winslow the past three seasons, I think he's going to do well in Tampa, and the change of divisions will help his production to the point where fans could forget the extension.
Nothing against your NFC South, Pat. But Winslow had to face the top-flight defenses of the Pittsburgh Steelers and Baltimore Ravens four games a year and still put up very good numbers. He had tremendous battles with Steelers safety Troy Polamalu and Ravens safety Ed Reed, and those two players often said Winslow was one of their toughest matchups annually. I would guess Winslow is licking his chops looking at some of the safeties and linebackers in the NFC South, compared to the personnel he had to face earlier in his career. As you mentioned, Pat, health is the only question.
As far as your contract theory, contracts are relative to the current market. Two years ago Daniel Graham of the Denver Broncos was the highest-paid tight end. Last season it was Dallas Clark of the Indianapolis Colts. And those are not the league's two best tight ends. A year from now someone else likely will become the highest paid at the position, because that's how the market works.
How will this trade work out?
Pat Yasinskas: After firing Gruden and releasing Derrick Brooks, the Bucs were lacking star power. The Glazer family, which owns the team, likes star power and they got some flash in Winslow. He instantly gives the team a big name and his personality should help liven up a locker room that didn't have a true spirit last season. Yes, the price tag was steep and there are plenty of other needs the Bucs could have filled if they kept their second-round pick. But they would not have gotten an instant star in the second round. They get that in Winslow and, for better or worse, he'll be one of the front men for this new regime.
James Walker: For the Browns, they will probably use the additional second-round pick (No. 50 overall) on either a receiver or a running back. Cleveland's offense was abysmal and ranked No. 31 out of 32 teams in the NFL in 2008. The Browns used four different quarterbacks and couldn't get anything established on the ground or through the air. So help at running back or receiver makes the most sense. This is particularly the case if the Browns trade No. 1 receiver Braylon Edwards. There have been talks involving at least one team in the New York Giants. The Philadelphia Eagles also are a possibility. In addition, Donte Stallworth's legal situation makes the receiver position a priority. The Browns need all the help they can get. So there is some pressure on Cleveland to select the right player with this pick, particularly since the team gave up one of its best players.
Who got the most of this trade?
Pat Yasinskas: Things could change in the long term if the Browns hit big with their draft picks. But there's no question the Bucs are the winner in the short term. They got a very good player, who still has the potential to become great. If he does, the price tag won't be that big a deal. I've always thought NFL general managers treat draft picks too preciously and are too hesitant to part with them. I'm glad Dominik broke that tradition because I believe that any pick beyond the first round is just a guess anyway. There's no guessing with Winslow. We already know the guy is good. Yes, he had some injury problems and has been a little controversial at times. But there's no question he's one of the most tale
nted tight ends in the league. Now, he'll get his chance to produce.
James Walker: Although I have no problem with Cleveland starting from scratch, I do also believe Tampa got the most of this trade. It will pay immediate dividends for the Buccaneers, because they get a proven commodity. No tight end Tampa would have drafted this year comes with the game-breaking ability of Winslow, particularly if they chose to draft a tight end in the second round or lower. The Browns now have two second-rounders (No. 36 overall and No. 50) to plug an additional hole. But as I mentioned, they have to nail the pick first to get value in return for this trade. With a first-year general manager leading his first draft, there certainly are no guarantees. A fifth-rounder in 2010 is pretty much a non factor. It won't help Cleveland next season, and statistically there is a little probability a fifth-round pick could ever significantly help unless the Browns found a gem. This is a "win-now” league and Tampa helped itself the most to win in 2009. The Browns might be able to help themselves with this trade down the road. Maybe.