Tickets are at issue for the Jaguars again.
After a season with no blackouts, a bad finish and the labor impasse are combining to conspire to make things difficult, yet again.
Owner Wayne Weaver said in a conference call with season-ticket holders that the team is 12,000 short of its goal.
The Jaguars, Weaver said, are 12,000 season tickets short of the base of 40,000 they'd like to have before single-game tickets and other packages are sold. The deadline for season ticket renewals is April 29, extended twice from March 18th.
"We've gotta almost repeat that Herculean effort that we had last year," Weaver said. "... They'll be talking about us again in the press saying we're not a great NFL market. ... It will send the wrong message to the national media and the National Football League."
I’ve defended the Jaguars after a superb ticket-sales effort last year. They didn’t deserve to be the national punch line about empty seats when Tampa Bay and others had far greater issues.
If Jacksonville slips back into blackout territory, Weaver's right -- the market will fall back into that perception again.
But steering clear of that isn't the sort of motivation that would prompt me to make a big investment in tickets for a season that may be delayed or even not played.