Titans hold front office together

How much do the Titans value vice president of pro personnel Ruston Webster and vice president of football administration Lake Dawson?

Enough that they shuffled their front office to keep St. Louis and Jeff Fisher from plucking either one away to become the Rams’ new general manager.

The team promoted Mike Reinfeldt to senior executive vice president/COO after serving as the team’s general manager for the past five seasons, and Webster was elevated to executive vice president/general manager after serving two seasons as the VP of player personnel. Dawson has been promoted to vice president of player personnel, replacing Webster.

It’s a bold move to keep together a trio the organization likes a great deal.

Reinfeldt will now serve as the primary Nashville connection to Houston-based owner Bud Adams and both Webster and coach Mike Munchak will be able to take issues to him. The last person to hold such a post, Steve Underwood, retired before the 2011 season.

“Mike has done a nice job for us as our general manager, but I believe we need someone in place who oversees the entire franchise there in Nashville,” owner Bud Adams said. “Mike is uniquely qualified for that position with his previous experience. Our VP’s have done an outstanding job over the past couple of years managing their departments, but this will streamline things to have someone on site to direct the entire organization and who will execute things the way I want them done.

“With this shuffle, we really have the best of both worlds -- as you might remember our final two candidates when we were filling the general manager position five years ago were Mike (Reinfeldt) and Ruston Webster. We now have both of them working for us and Ruston will take over the general manager role.”

It’s an effective move by the Titans to play keep-away with Webster and Dawson who were candidates for the general manager post in St. Louis, where Jeff Fisher is the new coach.