On fourth-and-1 from the Bills' 10-yard line with 49 seconds left and no timeouts remaining, Ryan made a play fake to Tevin Coleman, looked left toward Justin Hardy then came back right and attempted a pass to Taylor Gabriel that fell incomplete.
"It was an opportunity for us to try and get them to come up and then throw behind them," Ryan explained. "It didn’t work out for us, which was disappointing. We had a lot of opportunities throughout that drive to make some plays. We just didn’t make them at the end of the game. It’s disappointing. We did a lot of things throughout the course of the game that made it difficult to overcome.
"When you turn the football over three times and you’re minus-three in the turnover category, it’s tough to win games. We battled for sure. We are disappointed to lose, but we fell a little bit short."
On the final play, Ryan said he saw the Bills crowding the line of scrimmage to stop the run. There was an option to run the ball with Coleman in the backfield and Derrick Coleman as the lead blocker, but Ryan felt that wouldn't have been the best option based on the look the Bills gave.
"We had a run opportunity there," Ryan said. "They had eight or nine guys close down into the box. I felt like it was a good opportunity for us with the play action pass, but it didn’t work out."
Falcons coach Dan Quinn gave his take on the play.
"We had two plays called, one for a certain look, one for another," Quinn said. "We thought heading in, it would give us a good opportunity on a third-and-one to go convert it and get right back on the ball and get rolling again. We’ll give [the Bills] credit to have the play defended. And it was certainly a disappointing way for us to finish it."