Sophomore receiver Josh Gordon caught one ball as a freshman in 2009 for just seven yards.
So far this season, he's caught four touchdowns, including a 39-yarder and a 94-yarder to help put Baylor up 24-7 against Kansas in the second quarter.
Gordon caught a short hitch route behind the line of scrimmage from Robert Griffin, but raced to the sideline and stayed on his feet while outrunning a pair of diving tacklers to stretch the Bears lead to 17.
On Baylor's first possession, he beat his defender by several steps and caught an easy over-the-shoulder touchdown for an early 7-0 lead.
But Saturday's game didn't come from nowhere. After a modest start to the season, he caught a 53-yard touchdown against TCU and another 46-yarder last week against Rice.
The Bears' Kendall Wright entered the season as Griffin's top target downfield, but after Baylor's conference opener, it looks like he might have company.
Lanear Sampson also has seven catches for 53 yards for the Bears.