Twice this season -- against Georgia and Hawaii -- Colorado has rebounded from 10-point deficits and won.
This time, they held a 10-point lead in the third quarter and lost, 27-24, to Texas Tech.
That's exactly what can't happen for a coach with as much heat on his job status as the Buffaloes' Dan Hawkins, whose team has now lost three consecutive games to open with an 0-3 record in Big 12 play.
Texas Tech kicker Matt Williams hit on two field goals, and quarterback Taylor Potts found Lyle Leong for his second touchdown pass of the day and Leong's 10th score of the season to provide the final score.
The worst part for Colorado is it won't get any easier. They travel to current No. 1 Oklahoma next week, who beat Iowa State 52-0 last week and is warming up now in preparations to face No. 11 Missouri.