Texas Tech and Baylor are officially set to meet at Cowboys Stadium once again during the 2011 season, though the game's date is in flux.
The teams played in front of 71,964 fans -- mostly from Texas Tech -- to close the 2009 season in a game won 20-13 by the Red Raiders.
Last year, they met in the Cotton Bowl in front of, frankly, an embarrassing crowd that officially went down as a generous 48,213. However, anyone who watched on TV or in person could tell you that a half-full Cotton Bowl wasn't a good look for the stadium. After a renovation, the stadium now seats 92,100.
At least the teams played a great game, won on a late defensive stand by Texas Tech, 45-38.
The decision to play there was part of a two-year deal, but a move back to Cowboys Stadium is the right one.
"Playing this game in Cowboys Stadium is great for our players, our university and our fans," Baylor coach Art Briles said in a release. "There isn't a better football stadium in America."
He's right, and it helps that it's located right in the middle of a rich recruiting base that Baylor and Tech both need to mine. The novelty of Cowboys Stadium hasn't quite worn off, and the venue alone might be enough to convince people to come out.
"We just had a great experience there,” Texas Tech athletic director Gerald Myers told reporters on Wednesday. "Our fans, the players, the coaches, they all enjoyed it — particularly our fans. I didn’t get a single complaint about playing that game at Cowboys Stadium.
"In fact, it was all positive. We made more money over there than we did at the Cotton Bowl."
Playing the game last year on the same day as Texas A&M and Arkansas' game in Cowboys Stadium certainly didn't help exposure, or perhaps attendance.
That was only one small part of a sports extravaganza in the Dallas-Fort Worth metroplex that weekend. TCU and SMU both had home games, but the Texas Rangers were also playing an ALCS game later that night.
(If you didn't read it by the way, Todd Archer of the Dallas Morning News went to every one of the games except TCU's and wrote about it. One of my favorite stories of the year.)
If Baylor and Tech can avoid getting swallowed up by a similar weekend this year, you'll probably see that attendance number balloon a bit.