Iowa State coach Paul Rhoads' defining moment came in a video from the postgame locker room after a 9-7 victory at Nebraska in 2009.
"I am so proud to be your football coach," Rhoads told his team then, choking back tears.
The Cyclones have had a lot of big wins since, and it's become somewhat of an informal tradition for Iowa State to show Rhoads' encore performances.
ISU athletics delivered again after Friday night's victory over No. 2 Oklahoma State, posting video on the department's Facebook site.
"You men are going bowling again," Rhoads tells his team.
And he finishes with a perfect closer before a water-soaked celebration.
"I am so proud to be your football coach!" Rhoads yells.