The past few months have been filled with talk of a playoff, or at least something resembling a playoff that the men in charge don't want to call a playoff.
Either way, college football's postseason has never been this close to changing since the birth of the BCS more than a decade ago.
So, what does the old postseason think?
Colleague Ryan McGee asked around the bowls for their take.
So what are they thinking as they read and hear the playoff comments? Are they confident about the future? Terrified? Indifferent?
"We are absolutely watching what's going on. Always have been," says Rick Catlett, president of the Gator Bowl Association. "But I also think that anyone in this business knows that there's not a whole lot we can do about it. We are in constant contact with the conference commissioners, the people who will ultimately make the decisions about the future of the game. But honestly, we don't have a lot of influence."
The 16-year leader of college football's sixth-oldest bowl game doesn't say this with a tone of fear or foreboding. Neither did the other half-dozen bowl executives I chatted with this week (on and off the record). No one mentioned extinction. Instead, they concede a curiosity as to where and how they will fit in to whatever format is adopted.
Lots of interesting stuff. You'll need Insider to read it all, but it's worth checking out.