Roots of Baylor's rise

College football recruiters often conjure up images of used-car salesmen with their inability to separate fact from fiction. In a world in which promises of playing time are made every day and dreams of playing in the NFL are inflated, it's rare to find a coach who doesn't sugarcoat things when sitting in a prospect's living room.

But not every coach is Art Briles.

In six short years, Briles has turned Baylor into one of the top programs in college football, and Thursday night's game against No. 10 Oklahoma is being called the biggest game ever played in Waco, Texas. Under Briles, the Bears have won consecutive bowl games for the first time in 25 years, produced a Heisman Trophy winner and are prepared to unveil a $260 million stadium next fall. The program is experiencing unprecedented success, and none of it would've happened without Briles' ability on the recruiting trail.

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