Orlando bowl gets new title sponsor

Say goodbye to the Champs Sports Bowl and hello to the Russell Athletic Bowl.

Florida Citrus Sports announced Tuesday that it has a new title sponsor for its bowl game, which pits the ACC against the Big East in Orlando. Russell Athletic now takes over for Champs Sports as part of a multiyear sponsorship deal.

As part of the agreement, Russell Athletic will also work with Florida Citrus Sports in the coming year to help negotiate new conference agreements after the current tie-ins expire following the 2013 season.

This year's Russell Athletic Bowl will be played Dec. 28 at 5:30 p.m at the Florida Citrus Bowl and air on ESPN.