Bridgewater stiff-arms Heisman campaign

Teddy Bridgewater joined Twitter on Monday. So you cannot say that he is completely shying away from the spotlight that will accompany him this fall.

But the Louisville quarterback is doing what he can to minimize the individual attention that is expected to follow him during a 2013 season which will likely begin with the Cardinals in the top 10.

Bridgewater has requested that his school not start a Heisman Trophy campaign for him this season, asking head coach Charlie Strong and offensive coordinator Shawn Watson for any publicity to include the team as a whole, WDRB's Eric Crawford reported this week.

"We're going to let Teddy go and play," Strong said. "Teddy doesn't want to let people down and he doesn't want all of the attention. He wants to win first and foremost."

For a school that could very well be favored in every single game this season, that may not be the hardest thing in the world. But it is certainly a noble effort by Bridgewater, whom Mel Kiper Jr. has as No. 2 on his current Big Board for the 2014 NFL draft.

The rising junior has tried to deflect attention every step of the way during his first two years with the Cardinals, which have seen him win Big East rookie of the year honors and conference offensive player of the year honors while completing better than 66 percent of his passes for 5,847 yards with 41 touchdowns and 20 picks in 2011 and 2012.

"I don't pay attention to it. I'm all about this team," Bridgewater said. "I'm all about the team having success. I'm all about my teammates becoming better players. The Heisman isn't a goal of mine. A team effort, a national championship, a BCS game, those are our goals."

If Bridgewater steadily improves off a season that ended with a Sugar Bowl rout of Florida, and if Louisville takes care of business, any Heisman hype will likely take care of itself.

I'm just bummed that this may mean no more Bazooka bubble gum or cool notepads for me this season.