MADISON, Wis. -- Wisconsin loves to describe its program as "not sexy," but the label is becoming less and less accurate.
After the Badgers made their first Rose Bowl appearance in 11 seasons, nine members of coach Bret Bielema's staff received inquiries from other teams. Defensive coordinator Dave Doeren landed the head-coaching job at Northern Illinois. Two assistants, John Settle and Greg Jackson, left for posts in the NFL. Offensive coordinator Paul Chryst turned down a lucrative coordinator offer from Texas to remain with his alma mater.
The inquiries also are coming Wisconsin's way, as decorated recruits from "coast to coast" -- particularly running backs and offensive linemen, two position groups where the Badgers have flourished -- express interest in the program.
"They're getting recruited by heavy, heavy people in their area," Bielema said. "We haven't had that number of people respond from outside our area."
Wisconsin is pushing for a $76.8 million athletic performance center that would include new locker rooms and training facilities and an upgrade for the McClain Center, the team's indoor practice facility. Although Wisconsin has remained in the top half of the Big Ten on the field, it needs a boost with its facilities.
So, is Wisconsin bringing sexy back? Perhaps on the surface, but the program hasn't changed at its core.
"The only reason we're at the level we're at is because we maximize what we are," Bielema said. "Our staff, our players and our administration recognizes why we've had this success and not to deviate from that plan just because there might be better things out there.
"We're going to build this new facility, but bigger isn't always better. It's about the components and how functional it is and what it stands for."
The Wisconsin Way will be put to the test in 2011 as the Badgers lose more standout components than any other Big Ten squad. Gone are four All-Americans -- defensive end J.J. Watt, tight end Lance Kendricks and offensive linemen Gabe Carimi and John Moffitt -- the 2010 Johnny Unitas Golden Arm award winner in quarterback Scott Tolzien, the 2009 Big Ten Offensive Player of the Year in running back John Clay, and other key contributors.
Other than Ohio State, every Big Ten team has struggled to reload in recent years. Can the Badgers buck the trend in 2011?
"Here, we really have to develop our players where they're really good their last 2-3 years," co-defensive coordinator/defensive line coach Charlie Partridge said. "We feel like this is a developmental program, and we're proud of that."
No position group better demonstrates the philosophy than the defensive ends Partridge coaches.
In 2009, O'Brien Schofield went from anonymous to first-team All-Big Ten, finishing second nationally in tackles for loss (24.5) and tied for sixth in sacks. Watt began his career as a tight end at Central Michigan and finished it as one of the nation's best defenders. He's projected as a first-round pick in this week's NFL draft and could be the first Big Ten player selected.
There are other examples of Badger reloading. Wisconsin has produced at least one 1,000-yard rusher in each of the past six seasons. Carimi and his predecessor at left tackle, Joe Thomas, both won the Outland Trophy as seniors.
"People from the outside looking in, they've never heard of these names so they assume they're not any good," Bielema said. "We try to have people waiting in the wings. I remember when no one knew who Lance Kendricks was, or Gabe Carimi, or John Moffitt or Scott Tolzien or J.J. Watt. We were able to develop those guys, bring them through and the results were what you saw last year.
"It's our desire to have a championship every season, but sometimes you're not going to have the personnel to accomplish that. What you want to do is remain competitive, stay in the top level of our conference."
Bielema thinks Wisconsin has a chance to be just as good on defense.
Although Watt leaves a major void, the Badgers boast unprecedented depth at defensive tackle and more overall depth along the line. The secondary returns All-Big Ten cornerback Antonio Fenelus, playmaking safety Aaron Henry and others with experience. If linebacker Chris Borland stays healthy after missing most of 2010 with shoulder injuries, the midsection will be solid.
Leadership shouldn't be an issue as both Henry and defensive tackle Patrick Butrym are stepping forward.
"I'm sure a lot of people out there are counting us out," Henry said. "I could care less about flying under the radar. I just want guys to go out there every week and leave a statement, that we are Wisconsin football, we do play hard-nosed football and we're going to play every snap like its our last."
The bigger questions come on offense, starting with the most important position on the field. Jon Budmayr understudied for Tolzien in 2010 and, barring a major surprise, will move into the starting role. Budmayr, who had his ups and downs this spring, must not only display efficiency but remain healthy as there's no proven depth behind him.
Wisconsin once again will lean on a run game expected to be among the nation's best as backs Montee Ball and James White, the 2010 Big Ten Freshman of the Year, both return. Although three starting linemen depart, the coaches are excited about who will fill the gaps.
"There's questions for any team, what they can and cannot do," Ball said. "That's why we keep grinding every day so we can show everybody what we're capable of doing."
At Wisconsin, there's no other way. The Badgers aren't a team that can simply show up and win, a fact reinforced last season.
"The thing we did best was we practiced so well during the week," Butrym said. "The one time we didn't practice well was [before the Michigan State game]. It was a Thursday and it was very sloppy and the end result of that was a loss."
Butrym admits the poor practice made him "a little paranoid" about sniffing out signs of complacency. So far, the attitude is good.
"We definitely have to earn it," Henry said. "Ohio State's still in the conference, we added Nebraska, Iowa's still in the conference. Guys know nothing's going to be handed to us."