Northwestern's recruiting wish list and sales pitch hasn't changed much in recent years.
Head coach Pat Fitzgerald and his staff still seek a certain fit: an academically oriented player who clicks with the program's culture and recognizes the benefits of playing Big Ten football miles from the city limits of the nation's third largest market. Northwestern's coaches talk about "not only a four-year decision but a 40-year decision, the rest-of-your-life type decision," Matt MacPherson, the team's recruiting coordinator and running backs coach, recently told ESPN.com.
Northwestern is still identifying and bringing players who fit, but more of its targets are higher-level prospects and more of its competitors are higher-level programs. The Wildcats are hitting their mark at an unprecedented rate, leading the Big Ten with 10 commitments for their 2014 class, which ranks 17th nationally in RecruitingNation's latest ratings.
Colleague Jared Shanker writes that Northwestern's recent success on the field has boosted its recruiting to the next level.
The Wildcats went 10-3 in 2012 and ended the season No. 17 in the final AP poll. It was the first time that Northwestern had won 10 games in a season since 1995, when it went 10-1 and appeared in the Rose Bowl. It also marked the first time Northwestern finished a season ranked since 1996.
Fitzgerald was a linebacker on those '95 and '96 teams. He was an ambassador for recruits who signed in the winter of '97, one of Northwestern best classes ever.
Northwestern landed several national recruits in that class, much like it is doing in the 2014 class. Craig Albrecht, Chris Jones and Sam Simmons were all highly sought-after recruits who signed with Northwestern out of high school. Fitzgerald said then-coach Gary Barnett never broke the mold of what he was looking for in a recruit to bring in the higher-profile prospects.
Now Fitzgerald is following a similar path.
"[The 2014 recruits] stayed true to what fits our program," Fitzgerald said. "We feel great about all the young men, feel great we recruited the right fit. We respect you if you do it differently, but we're more focused on the right fit and if he fits the culture of our locker room."
According to MacPherson, Northwestern's message to potential recruits remains the same, but the way they view the program has changed after five straight bowl appearances and, finally, a postseason win on Jan. 1 in the Gator Bowl.
"From what we do and how we do it, not a whole lot has changed," MacPherson said. "From the perception of where our program is, that's changed a bunch. People see us now as a perennial bowl team. ... You look at Northwestern and you talk about winning football games, a great education, being in Chicago. What's not to like? Tell me when that gets bad.
"There's always been the great education, there’s always been the great city of Chicago. Now you throw the football success on top of that, and it's just a great package that opens a lot of people's eyes."
Northwestern's coaches also are talking up a new $220 million on-campus facility, announced in September, that will house the football program along the shores of Lake Michigan. Athletic director Jim Phillips said last week that $70-80 million has been raised toward the project, and ground could be broken this fall.
Fitzgerald talked with Shanker about the "great momentum" currently around the program. MacPherson sees it on the recruiting trail.
"We are getting in some battles with some different programs than we have in the past," he said. "Obviously, that's a good thing. But at the end fo the day, you still have to do your evaluation and those guys you bring into your program have to be valuable players and be productive players for you. Is it great for our profile and be competing against teams that you see in the Rivals and the ESPN Insider ratings? Yeah, that's great. But it'll always go back to production once you get 'em on your team."