Brady Hoke endears himself to Michigan fans by embracing all things maize and blue, but he outlines the standards for the Wolverines program in black and white.
Success: a Big Ten championship and a trip to the Rose Bowl.
Failure: anything else.
Ricky Bobby would be proud.
Hoke's clear approach is refreshing in an environment where many coaches avoid specifics on how to judge them -- mindful of whacked-out fan expectations, quick-trigger athletic directors and boosters, and a media environment where everything you say can and will be used against you. Perhaps Hoke feels secure enough in his situation to set such narrow parameters for success.
Or he simply thinks Michigan shouldn't settle for anything but championships. Again, refreshing.
It has been eight seasons since Michigan last won a Big Ten championship. That should never happen.
While Hoke undoubtedly has done some good things in his two-plus seasons as Michigan's coach, his tenure to date, by his own standards, has fallen short. Maybe that's too harsh an assessment, given the fragile program Hoke inherited from Rich Rodriguez. Then again, if Hoke judges himself that way, why shouldn't we?
He's in Year 3, enough time to have Michigan positioned for a championship push, regardless of the issues when he took over. As November dawns, Hoke and the Wolverines embark on a stretch that will determine exactly who they are -- champions or guys who talk about championships at a school that has won more than any in the Big Ten.
"The month of November is when you win championships," Hoke told ESPN.com. "A lot of that has always been because of the meat of your schedule, who you're playing. When you look at our schedule and the divisional games are all over that schedule, it's important."
It begins Saturday when No. 21 Michigan visits No. 22 Michigan State. The Spartans are the only Legends Division team without a Big Ten loss. Michigan's lone defeat came in a cross-division game at Penn State, and a loss to Michigan State would essentially put the Wolverines 2½ games behind the Spartans with four weeks to play.
"If we want to win a championship," Michigan offensive tackle Taylor Lewan said, "we have to go through Michigan State."
Could Michigan still achieve its goal with a loss Saturday afternoon?
"You're counting on a lot of things to happen," Hoke said. "It gets out of your hands to a certain degree. Are we a good football team? Yeah. Are we perfect by any ways? No, and we haven't been. We've been inconsistent, but we have won six games and lost one in four overtimes where we had plenty of opportunities.
"We've grown, but obviously [if you lose] you put yourselves behind the eight ball."
Michigan has been an enigma this season, impressively beating Notre Dame in Week 2 but struggling against Football Bowl Subdivision bottom-feeders Akron and Connecticut and losing to an unremarkable Penn State squad. The Wolverines are one of the Big Ten's most talented teams, bolstered by the recruiting success Hoke and his staff have engineered, and they're certainly capable of blossoming into a division champion in the next five weeks. They also could crumble as the competition gets tougher.
The next five weeks not only will provide answers about Team 134 but also about Hoke and his ability to meet his own standards.
Several of Hoke's achievements at Michigan can't be touched. He has ended long losing streaks against rivals Ohio State and Michigan State. He boasts a 19-0 mark at Michigan Stadium and became the first Michigan coach to go undefeated at home in his first two seasons since Fielding Yost (1901-02). He has made significant upgrades in recruiting, as Michigan signed top-10 classes in 2012 and 2013 and likely will do so again in February.
He also blends seamlessly with the Michigan family, unlike his predecessor, and oversees a program that lacks the drama that seemed to surface throughout Rodriguez's tenure.
Hoke has achieved many of the things Rodriguez could not, but that's not enough at this type of program. He has yet to make the Big Ten championship game, even with Ohio State, Wisconsin and Penn State in the other division. Michigan had fortune on its side in Hoke's first season, as it beat the worst Ohio State team in a generation, received a BCS at-large berth ahead of a Michigan State team it lost to and beat a Virginia Tech team in the Sugar Bowl that many believed had no business being in New Orleans. Last year, Michigan lost to all the elite teams it faced and finished a disappointing 8-5.
Hoke's teams are just 6-8 away from Michigan Stadium, including a 28-14 setback two years ago at Michigan State, an emotion-charged contest that featured six personal foul penalties on the Spartans.
"Two years ago up there, we, as a team, flinched too many times," Hoke said. "That bothers you, so I wasn't expecting that from the Michigan teams that I've been around before."
Hoke hopes to see more poise Saturday from his team, including young players like starting guards Kyle Bosch and Erik Magnuson, a true freshman and a redshirt freshman, respectively. He needs to see better tackling technique from a Wolverines defense that surrendered 47 points and 572 yards in its last game against Indiana.
He needs to see great leadership from players like Lewan, who embraces Hoke's championship-or-bust mentality and passed up millions in the NFL for one more title shot at Michigan.
Lewan recognizes what's on the line for Michigan and ensures anyone who doesn't will by week's end.
"Just staying in their ear, over and over again, letting them know what this game is about," Lewan said.
How close is Michigan to being a championship team?
"Golly," Hoke said, "the best way I would say it is we need some more seasoning, some more experiences."
There's no better experience than the one Michigan will have Saturday at Spartan Stadium. A win gives Michigan control of the division. A loss likely extends Michigan's title drought for another year.
The stakes are spelled out for the Maize and Blue in black and white. Hoke would have it no other way.