Making it through an entire offseason is tough, and the Big Ten must know the toll it takes on fans when it throws them a bone and lets them open up their presents a couple days early.
That generosity is greatly appreciated, and tearing into a pair of games tonight with Minnesota and Rutgers both opening the season two days before the weekend is a gift worth treasuring.
But what about during the season? Once football is finally back and the season is in full swing, suddenly making it through just one week without any action starts to feel like an interminable wait. Would it be so bad to mix in a few Thursday nights once league play starts?
“Our program, a lot of the notoriety we’ve achieved over the last decade has been on Thursday night,” Scarlet Knights coach Kyle Flood said. “We’ve had some really special evenings on Thursday nights here in Piscataway, and we’ve played some great games on the road.
“You know, I try not to get involved in decisions that really are going to be the same for everybody. I think for our program here at Rutgers, Thursday night has been a really good night. But going into the future here in the Big Ten, we’re looking forward to it and playing games on Saturday afternoons. I think there’s a lot of plusses to that as well.”
The broadcast exposure on an evening with less competition can be an invaluable plus, though, and Rutgers might know that better than anybody else given their experiences before moving into the Big Ten this season. Now even in a league with a much higher profile, the program might find that kind of spotlight much harder to come by on Saturday afternoons.
The Scarlet Knights aren’t alone in that regard. Indiana might not be a huge national draw on Saturdays, but its high-scoring offense could draw a few more viewers for a Thursday night matchup with say, Maryland, which may enjoy the chance to showcase its program in front of a broader audience dying to watch a game.
There are hurdles to be sure, starting with the Big Ten’s fondness for tradition and the resistance it would surely meet from powerhouse programs like Ohio State, Michigan or Penn State who have established brands and large stadiums that don’t need unique kickoff times to help draw a crowd. But aside from exceptions early in the year like tonight for the Big Ten, in some ways it seems like the league has simply conceded a potentially marquee marketing opportunity among the power conferences to the Pac-12 (Arizona at Oregon, UCLA at Arizona State), Big 12 (Texas Tech at Oklahoma State) and ACC (Florida State at Louisville).
Maybe the Big Ten simply doesn’t need it. Truthfully, as a league it probably doesn’t since it obviously isn’t hurting financially, there haven’t been any complaints about the television ratings and it’s already adjusted for a busier Saturday schedule that now includes two extra teams by allowing for more flexibility with night kickoffs.
But for individual programs, there’s almost certainly a benefit to scheduling on an off night every once in a while. Sometimes waiting a whole week is just too much time without football, and by Thursday night, fans are ready to watch just about anybody put on the pads.
Odds are, there are a few teams in the league that would be willing to sign up for that spot.
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