For every steal generated by Boston Celtics point guard Rajon Rondo this season, Red Bull will donate $500 towards a "Boston's Got Wings" fund aimed at refurbishing the city's parks. Based on his career steals average, Rondo could net upwards of $85,000 in donations this season.
With two steals in Tuesday's opener against the Miami Heat, Rondo generated the first $1,000 of the season.
“Every steal will be a little bit sweeter this season,” said Rajon Rondo. “I won’t only be helping my team win, but also fulfilling a need in the communities around Boston.”
A $15,000 donation for Rondo's first 30 steals is earmarked for Malcolm X Park in Roxbury.
"We look forward to Rondo using his skills in the NBA to benefit the basketball courts in Boston's neighborhoods," said Mayor Thomas M. Menino. "Rajon has led in steals from his freshman year at Kentucky to last season with the Celtics, so we are confident that he and Red Bull will be making a substantial contribution to our city parks."
New courts will be considered in 30-steal intervals and voting for new parks will take place online at www.redbullusa.com/rondo. Check out the video embedded at the top of this entry for more details.
ALLEN SHOOTS 3-POINTERS TO SUPPORT JOSLIN DIABETES CENTER
In a season in which he is set to become the NBA's all-time leader in 3-point field goals, Ray Allen is utilizing his sharpshooting to generate funds for the Joslin Diabetes Center.
Fans are asked to make a $3 donation each time he connects on a trifecta and can do so for the entire season, or pick an individual month during Boston's 2010-11 campaign. At the end of the Celtics' season, the Joslin Diabetes Center and Allen's mother, Flora Allen-Hopson, will host a special VIP reception to thank full-season supporters who donated $3 for each 3-point shot (full-season participants will also be entered into raffles for prizes like sitting courtside with Allen-Hopson).
Allen's been a supporter of the Joslin Center since his son, Walker, was diagnosed with Type 1 diabetes.
“When Ray told me that Walker was diagnosed with Type 1 diabetes, I was devastated, not only for little Walker, but also for my son and daughter-in-law," said Allen-Hopson. "No mother wants to see her son face something like this, but I knew Ray and Shannon would overcome their worry to get the best care for Walker. And they did, thanks to the Joslin Diabetes Center. As Ray’s No. 1 fan, I’m excited to cheer him on this season as he supports the Joslin High Hopes Fund and the millions of families living with diabetes today.”
For more information about Ray’s $3 for 3’s, visit http://events.joslin.org/3for3/.