Which CFB team is most popular?

With Boston College and UMass set to kick off the 2014 college football season against each other on Saturday at Gillette Stadium (3 p.m. ET, ESPN3), there’s one obvious question to answer.

Who is the most popular college football team in Massachusetts?

According to online ticket reseller TicketCity, the answer is Harvard.

That’s right, in TicketCity’s rankings the Crimson top both the Eagles and the Minutemen.

Don’t believe us? Check it out for yourself:

Here’s the formula TicketCity followed to come up with these rankings:

To determine which college football team is the most popular in each state, we factored in four pieces of data for all Division I football teams (FBS and FCS). The first two data points were culled from social media; the number of Facebook fans and Twitter followers that each football team’s official page has. Next, we used Google Tools to pull the monthly average number of searches conducted for each team by users in that team’s state. Lastly, we used the median price of tickets on the secondary market for the upcoming season. As the price of tickets is a strong indicator of demand, we weighed that factor heavier than the other three. We then indexed the data points and ranked the teams accordingly.

Harvard kicks off its season against Holy Cross on Friday, Sept. 19, at Harvard Stadium.

Jack McCluskey is an editor for ESPN.com and a frequent contributor to ESPNBoston.com. Follow him on Twitter @jack_mccluskey.