adidas launches new Rose shoe model

DEERFIELD, Ill. -- Derrick Rose's star ascended a little higher Friday with the launch of Rose's new signature shoe, the adidas adiZero Rose, which is the lightest shoe the company has ever created at just 12.8 ounces.

The shoes were the basis for one of the numerous promotional campaigns that the Chicago Bulls guard participated in during the summer. In this particular advertisement, Rose teamed with actor Ken Jeong, of "The Hangover" fame, and Dwight Howard earlier this summer to create several promos which have begun to circulate on the Internet.

"It was fun, man," Rose said of the shoot. "Just being with the actor, Ken Jeong. He's a good guy. The adidas staff, they're doing a great job with advertising the shoe, giving me updates about the commercials and everything. And everybody's been talking about [the commercial], so I guess it's pretty good."

Rose noted that he didn't have a favorite commercial of his own, but he realizes just how powerful they can be.

"I'm not really a big commercial fan like that," he said. "I don't need to look at a commercial all day, but some of them are funny. I love funny commercials."

That's why it shouldn't come as any kind of surprise to see Rose in a lot more of them as the season rolls along.

"I told you all that when I was gone all them times, I wasn't here in the city, that you were going to be seeing my face a lot on TV," he said. "And right now my face is all over the television. It's a blessing."