The hyperbole hits a high point in February on signing day.
For the early enrollees, some over-the-top praise and projections of early impacts might keep going through April. Around July and media days, the optimism from coaches about their talented, athletic, mature-for-their-age freshmen usually gets a second wind.
But then reality hits when training camp arrives, and with just two weeks until the season starts, by now it's pretty easy to tell if the hype was legitimate and time to start picking out a handful of newcomers truly capable of making a splash right away this fall.
At Ohio State, the indicators were there on the opening day of camp when linebacker Raekwon McMillan and versatile offensive weapon Curtis Samuel were thrown in with the veterans instead of the rookies during split-squad workouts. A stronger suggestion arrived when they were the first two players to have their black stripes removed to be considered bonafide Buckeyes.
Congrats to Curtis Samuel and Raekwon McMillan for being the first 2 freshmen to get their black stripes removed! pic.twitter.com/OZg6314sZ9
— Urban Meyer (@OSUCoachMeyer) August 10, 2014
At Michigan State, the confirmation comes straight from the head man. When the midway point of camp arrives and Mark Dantonio is still willing to include players such as defensive tackle Malik McDowell and linebacker Chris Frey in his two-deep, it's safe to assume those two will be on the field.
The same is true elsewhere around the league, with Minnesota praising its new talent at wide receiver or Maryland tinkering with five-star lineman Damian Prince's position presumably to ease his transition to the lineup at guard. Sometimes it's not quite as obvious, with Michigan coach Brady Hoke trying to temper expectations about defensive back Jabrill Peppers -- although the occasional first-team reps that he's received according to coordinator Greg Mattison might have spilled the secret.
Sure, there's still time for the hype machine to dial back up. There are some overmatched opponents to play during the first month of the season, and more than just the surefire impact freshmen will get to see the field and raise expectations for what they are capable of providing.
But by now, coaches have typically seen enough to get a reasonably good idea of who can help their team right away. And if there are names which haven't been mentioned much lately, it's probably safe to hold off on getting to know them until next season.
Ohio State's planned home-and-home with North Carolina in 2017-18 has been cancelled. No money exchanged hands. Could this be an opening for a neutral-site game Urban Meyer suggested at media days might be in the works?
What is James Franklin Time? A look at the new work week for Penn State.
The linebacker unit remains unsettled for Michigan State. Details from Mike Griffith after an open practice for the Spartans.
A look at the captains for Rutgers this season.
Even Maryland's defense had to concede that the offense has been looking good in camp.
Indiana safeties coach Noah Joseph is still looking for more consistency from his unit.
There is speed to burn in the Minnesota secondary, where a former state-champion sprinter is adding depth in the defensive backfield.
Purdue is shaking things up at practice and keeping players on their toes.
Nebraska athletic director Shawn Eichorst called the football program "stable" under Bo Pelini and talks about his priorities for the coach.
Wisconsin is looking to fill critical leadership roles on defense, and Gary Andersen still feels like the Badgers have something to prove.
An interesting look at potential attendance problems for Northwestern and two possible solutions in the future.
Illinois is keeping things light at camp, and cooling coach Tim Beckman down in the process.
And finally ...
Check out what Ralph Friedgen had been up to before diving back into coaching. Maybe he made the wrong choice.