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Extreme Makeover

CHICAGO -- On his way out of town, Theo Epstein published a very classy thank-you letter to the rabid Boston Red Sox fans in the Boston Globe. He addressed it to "Red Sox Nation."

So that's how I'll begin yet another column/blog post/diary entry advising Epstein on how to handle his new life as President of Being an Awesome Baseball Genius for the Chicago Cubs. There is no Cubs Nation, no Cubbie Exceptionalism.

Read the entire column.