New 'Cub Way' beginning in Arizona

MESA, Ariz. -- In case you're wondering if Chicago Cubs president Theo Epstein already has his "Reverse the Curse" game face on, well, he does.

On Saturday -- one day before Cubs pitchers and catchers begin their first official workout, five days before position players report, 15 days before the first spring training game and 47 days before the season opener at Wrigley Field -- Epstein announced, again, that the goal of 2012 Cubs "is to win the World Series."

Yes, and my goal is to need hair gel this year, but that's probably not going to happen either.

Still, Epstein had to say it. What else could he say: "Our goal is to finish ahead of the Pittsburgh Pirates"?

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