Think Washington is the Pac-10 team the conference wants to showcase this coming season?
The Huskies will stray from the Pac-10's usual Thursday-Saturday schedule to play three times on Sunday nights, starting with a Jan. 16 road game against defending regular-season conference champion Cal and then twice against rival Washington State on Jan. 30 and Feb. 27.
Two of those games were moved from Saturdays, according to the Seattle Times.
"You play those nights as opposed to Saturday and you can get more eyeballs on you," coach Lorenzo Romar said. "On Saturday, there's 1,000 games and obviously there's less on Sundays."
For years the conference coaches were reluctant to shift from the Thursday-Saturday format, but the scheduling changes are in line with Pac-10 commissioner Larry Scott's plan to increase visibility for the conference.
Cal, which won its first regular-season title in 50 years this past season, will also get three Sunday dates. Besides the Washington matchup, the Bears will play rival Stanford on Jan. 2 and against UCLA on Feb. 20.
Other Sunday games include UCLA-USC on Jan. 9 and Arizona-Arizona State on Feb. 13.
So mark your calendars because this isn't your father's Pac-10 or even the 2010 Pac-10, which featured only four Sunday dates for basketball.