Oregon might not be a factor in this season's Pac-10 race, but the Ducks have a new arena to pump up and a neutral site game against Duke at the Rose Garden to promote.
And to make sure Portland knows that Kyle Singler is coming back to his home state to play against younger brother E.J. Singler on Nov. 27, a gigantic billboard has been placed on an eight-story building in the city.
The brothers hail from Medford, which is nearly 300 miles from where Ducks vs. Duke is to take place.
Kyle has bragging rights with a national championship ring while E.J., a sophomore forward, is one of the Oregon's' top returning players after sticking with the team through Dana Altman's arrival.
The Ducks might not have much to write home about this season, so previewing a game among brothers with a billboard more than covers it.