The front of this Morehead State T-shirt includes an Eagle and the red feathers of a Cardinal it has just devoured, along with the date and final score, 62-61.
The back of the shirt reads: "YUM! TASTES LIKE VICTORY!"
The Morehead State bookstore is selling the shirt following the team's upset win against Louisville in the opening round of the NCAA tournament, earning bragging rights over the powerhouse program that has the brand-new KFC Yum! Center and Big East affiliation.
With the two schools about a two-hour drive from each other, Morehead State was bound to rub it in the face of Louisville after Demonte Harper's game-winning 3-pointer and Kenneth Faried's game-ending block on Mike Marra.
The win for the Eagles also gave them notoriety as a school and a program. Coach Donnie Tyndall said after the win that an administrator told him that the school received 3,000 applications for admission after the win.
Morehead State eventually lost to Richmond and fell short of the Sweet 16, but the future appears bright.
"I really feel like our program is on solid ground," Tyndall said. "We'll have 10 of our 11 guys will have graduated once these three seniors graduate in May. So we're doing a lot of good things in the community, on the floor, in the classroom. I'm very, very proud of what we've accomplished to this point. I really feel like the sky's the limit in continuing to grow our program.
"Five years ago I don't think anyone would have predicted we'd be 40 minutes away from the Sweet 16."