Ed Cooley dons Santa costume for Friars

First-year Providence coach Ed Cooley is going to do what it takes to sell the program. We know this because he's willing to work the phones himself to promote ticket sales in the community. The Friars have since began the season with a 7-2 record, with the two losses coming to Iowa State and Northern Iowa.

So to wish Providence fans a merry Christmas and encourage them to buy tickets, Cooley brought a smile to many when he recently dressed up as "Santa Cooley" and appeared in this video to sell ticket packages.

"Purchase a Friars holiday gift pack, and you'll put a great smile on Santa Cooley's face," Cooley says.

The school's version of "Santa Claus is Coming to Town" also encourages fans not to root for rival Rhode Island.

It's a cheesy video for sure, but Providence needs some energy in the program. That Cooley is the one providing it along with some holiday cheer works well.

(Hat tip: CBS)