<
>

Ugly uniforms continue takeover

To be fair to Adidas, they're just keeping up with the Joneses. The Joneses, in this metaphor, are Nike, a company that has at various points in time taken sports apparel and athletic design to new and increasingly awesome levels. Usually, Nike's great. But their recent forays into various strange and unwieldy college football uniform design patterns apparently caused them to think this futuristic aesthetic belonged in college basketball, too, which is how you get things like the "Hyper Elite Platinums." As Luke Winn definitively wrote back in January:

Really, though, look at that picture from the unveiling. It's like some post-apocalyptic scene where school spirit and identity have almost completely disappeared, and everyone has been auto-drafted into a Sneaker Army whose various battalions are named after the institutions over which Nike has now assumed total control. The goal is no longer to bring glory to your school; it's to destroy Adidas. In other words, like a heavier-handed version of AAU.

Right. At the very least, college uniforms need to have individual personality. Is that really so much to ask?

Which is why Adidas' just-announced foray into this updated, futuristic uniform space is a slight step in the right direction. Emphasis on slight. CBS' Jeff Borzello has a photo of Baylor, Louisville and Cincinnat's new Adidas uniforms. The colors are, shall we say, strong. But hey, at least there are colors. This is a plus. Take notes, Nike.

The best of the lot, for my money, is Baylor's new all-black uniforms. For one, black uniforms are awesome. Two, the florescent detailing means it will be impossible for Bears players to mistake each other on the court, which may have a positive effect on the Bears' No. 215-ranked 21.0 team turnover rate. Three, Baylor's current uniforms, as spurned recruit Archie Goodwin famously put it back in September, are "ugly:"

"I can look over the adidas thing — I own some adidas stuff. [Goodwin played recent summers with the Arkansas Wings Elite team, which is sponsored by Nike] I didn’t like their colors, either. I don’t like green and gold. That’s ugly. ... When you got ugly colors like that, you gotta be Nike."

Or you have to take your design to the 23rd century! Web 8.0, or something! You get the idea.