"Ball didn't go in the hoop" might not end up a news conference catchphrase that gets its due someday in a beer commercial, but Utah coach Jim Boylen did provide the media with that soundbite following his team's 71-51 rivalry-game loss at home to BYU.
Check out KSL-TV's video of the postgame news conference during which Boylen became so emotional that he used a swear word and got into it with Salt Lake Tribune columnist Gordon Monson.
Asked how he felt while his team missed its first 12 shots of the second half, Boylen answered honestly.
"Like [expletive]," he said. "That's how I was feeling.
"How am I supposed to answer that? How would you be feeling? Huh?"
Then Monson jumps in with questions about the Utes' offensive struggles (26.9 percent) to which Boylen would only respond "Ball didn't go in the hoop" twice before stating his refusal to answer more questions from Monson.
"Show some class," Monson replied.
Utah (14-15) became the second straight BYU opponent to have its coach make heated statements after the game.