Logging on to the Pac-10's relaunched website, the first thing you notice is commissioner Larry Scott smiling right back at you as if this the beginning of a new day for the expansion-minded conference.
But is football such a driving force that the Pac-10 couldn't have bothered to take a second look and worked out the kinks on their men's basketball page? Because some of the picture choices are downright questionable.
A press release on USC appealing NCAA sanctions unfortunately comes along with a picture of John Wooden sitting with Kareem Abdul-Jabbar inside UCLA's Pauley Pavilion. Wooden is also mistakenly pictured in an update on Washington's Abdul Gaddy playing for Team USA's U19 team this summer.
No offense to UCLA, but a basketball year in review piece that's paired with a picture of backup guard Mustafa Abdul-Hamid playing for a 14-18 Bruins team seems like a missed opportunity to promote regular season champion Cal or Washington's Sweet 16 team.
The conference does want to promote its current players, right? In a press release on Stanford's Landry Fields being taken in the second round of the NBA draft, we get a picture of former Stanford star Mark Madsen. Another press release on Gaddy doesn't picture Gaddy himself, but some other kids enjoying a basketball camp.
In recent days, the website was inaccessible as the conference put up a countdown clock on its homepage to announce the relaunch and build up anticipation.
Now it just looks like the Pac-10 could have used that time to fix up more than just its own image.