The Michigan-Ohio State rivalry has picked up steam since Urban Meyer and Brady Hoke were hired. The subtle shots of calling the Buckeyes “Ohio” and Meyer and his staff referring to Michigan only as “that school up north” are alive and well.
It is still early in the process, but of the 67 offers Michigan has extended, 47 of those prospects also hold offers from Ohio State. The two schools won't be in direct competition for every single target, but having both names pop up so often has the schools in the conversation.
The rivalry has always been present in the hometown states, but it seems as though both schools are playing a real life game of Risk, invading different territories and waiting for the opponent’s next roll of the dice.