Kansas basketball coach Bill Self saw this coming, the day when Jayhawks hoops, one of the three premiere college basketball programs in America, would compete for conference championships with Utah, BYU, TCU Air Force and San Diego State.
As coach Self knows all too well, basketball is great, but football pays the bills and cold, hard cash (as in fat football TV contracts) is at the heart of impending conference realignment.
If a Pac-10/Big 12 (South) merger were to go down, Kansas (along with Kansas State and Iowa State) would be left out of the major-conference realignment. Kansas could find itself with little choice but to join the Mountain West Conference.
On Feb. 15, as the Big 12 was headed down the stretch run of what was arguably the legaue's most competitive season from top to bottom, and rivaled the Big East for national supremacy, Self was asked about the rumors of realignment, which at that point were being spearheaded by the Big Ten's stated desire to expand.
"I don't understand all the ins and outs. I would think the Big Ten, with the Big Ten Network and the media markets that they have, naturally would be more of a money-generating league [than the Big 12] from the television aspect of it. But, there's more to it than just the money.
"Having to start new rivalries with people, that would take 40 or 50 years to build and I'm sure it wouldn't be a favorite of the fan base and so many things that go along with it that I don't think it would be positive. But, if the Big Ten were to come after us -- I'm not saying they are, the Pac-10 or any league, because they're not, I don't know anything about it -- that would be something I'd strongly try to fight. There's some things that are inbred with fans and throughout your teams over time that it makes it so special to play certain games and to eliminate those games are in very, very poor taste for so many.
"I do think there is a lot of flirting going on and you certainly understand why people listen, but at the end of the day, I think our league is rock solid."
Self is correct on two of four counts. First, Kansas fans would not be happy dropping its roots rivalries from the Big Eight and newer ones with Texas and Baylor and Oklahoma State and Texas A&M in the Big 12 for Colorado State and Wyoming and UNLV and New Mexico in the MWC.
Second, Self is correct, surely to his chagrin, that neither the Big Ten nor the Pac-10 is coming after Kansas.
Now, the two counts Self got wrong? For one, clearly the Big 12 is not rock solid. And, obviously, there's not more to it than just the money.