New name: American Athletic Conference

Gone is the "Big East" and the recently trendy "soon-to-be-renamed Big East." The 10 teams that make up the 2013 football-playing conference will be known as the American Athletic Conference, sources told our Brett McMurphy on Wednesday.

The conference is expected to make the announcement official as early as Thursday.

The conference had to find a new name because the Catholic 7 schools kept the Big East name when it announced it was splitting apart and forming its own league.

Sources had told McMurphy last month that commissioner Mike Aresco favored the name "America 12 Conference," but league presidents did not like that name because they did not want a number to be included.

The new 10-team Big East will begin July 1, featuring the Catholic 7 schools -- DePaul, Georgetown, Marquette, Providence, Seton Hall, St. John’s and Villanova -- plus Butler, Creighton and Xavier.

To read McMurphy's story, click here.