Charlie Strong has a Texas-sized problem on his hands.
When a new coach is hired, especially at a place like The University of Texas, it usually creates excitement with prospects and high school coaches on the recruiting trail. Unfortunately for the Longhorns, that buzz isn’t there. With the addition of ESPN 300 receiver DaMarkus Lodge on Thursday, Texas A&M further tightened its grip on the top talent in the Lone Star State.
Lodge’s pledge gives A&M three of the top eight players in Texas and positions the Aggies for a run that could include four of the top five and five of the top 10.
On the other hand, the Longhorns, whose 2015 class is ranked No. 11 in ESPN's rankings, are struggling within their home state. Texas has yet to gain a commit from a top-10 in-state player. To make matters worse, Strong’s staff is losing commits to conference rivals and SEC powers in Texas A&M, Texas Tech, Oklahoma State, LSU and Oklahoma.
“In the state of Texas, A&M has taken over,” Cedar Hill (Texas) High School coach Joey McGuire said. “Through what coach [Kevin] Sumlin has done and then what Johnny Manziel did to help put that school in such a great position, it's helped them move to whole different level. They're the hot thing going right now. It's hard to beat, even for a program like Texas.”
As any Texas fan will tell you, there’s nothing worse than losing to the hated Aggies. The recruiting beatdown could continue as A&M is in good position with cornerback Kendall Sheffield, linebacker Malik Jefferson, defensive end James Lockhart and cornerback Kris Boyd -- all ESPN 300 prospects strongly considering playing in College Station.
A Big 12 assistant who recruits in the Lone Star State said he could see that Texas would have problems on the recruiting trail the minute Strong announced his staff. The assistant praised Strong for luring Joe Wickline away from Oklahoma State and believes his addition will help the Longhorns find some hidden gems along the offensive line. But after that, the assistant said it was hardly the all-star cast many thought Strong could assemble, given the school’s resources.
“I thought [Strong] needed to bring in guys that can stand toe-to-toe against A&M, LSU, Alabama, Oklahoma and all the other top teams that recruit in Texas,” the coach said. “He needed guys that had deep ties with the high school coaches in Texas. Instead, he got a lot of coaches that can win recruiting battles against Cincinnati, UCF and teams like that. This is the Big 12, not the AAC.”
In defense of the Longhorns, Strong did retain Bruce Chambers, who is entering his 17th season in Austin and has connections with high school football in the state. He also hired Les Koenning, a 1981 Texas graduate who is entering his 34th year of coaching after previous stops at Mississippi, South Alabama, Texas A&M, Alabama, TCU, Houston, Duke, Rice and Louisiana-Lafayette.
Replacing Mack Brown wasn’t going to be easy. Replacing the relationships he so tirelessly built with Texas high school coaches will take some time.
All of this has made Strong’s job of recruiting local talent more difficult than most assumed it would be when he was first hired six months ago. But all is not lost. There has been no shortage of effort from the Longhorns’ staff, and Strong can sway some recruits with a simple formula this fall: winning.
“If Charlie Strong comes out and wins, there might be another flip,” McGuire said. “If they can come out and surprise some people this year and win games, then they’re going to be the hot team with recruits. Winning and losing is going to make a big part of those schools' recruiting classes.”