Dallas Cowboys defensive star DeMarcus Ware has signed on to represent Red Bull energy drink.
Ware joins the Red Bull ranks of nearly 500 athletes that include baseball’s Tim Lincecum and Jimmy Rollins, golfer Rickie Fowler, skier Lindsey Vonn and Miami Dolphins running back Reggie Bush.
Ware and Bush have each expressed a desire to be a role model to younger players. In July, they took turns delivering encouraging messages to high school football participants at the Red Bull 7-on-7 Game Breakers Finals in Dallas. Coincidently, Ware and Bush will be on opposite sidelines when Dallas hosts the Dolphins on Thanksgiving Day at Cowboys Stadium in Arlington.
Accompanying the announcement that Ware has become a part of the Red Bull team is the release of a video entitled “Anatomy of a Sack,’’ Ware’s first project with Red Bull. Filmed with a special camera that captures 1,000 frames per second, Ware takes the viewer through his thoughts and actions when sacking a quarterback.