No better time than now to try to create some semblance of a homefield advantage at Cowboys Stadium. Here come the Giants, who are 3-0 at JerryWorld.
The Cowboys, whose fans were drowned out by Bears backers in the last home game, launched a "Stand Up and Shout" campaign with an email that pleads with fans to get loud on third downs when the Giants' offense is on the field.
Here's the email, which seems to be straight out of Football Fandom 101:
Dear [Season Ticket Holder],
Sunday we need every Dallas Cowboys fan to get on their feet, get loud and help the defense get a stop! Starting this week against the New York Giants, we will have a new third down graphic on the video board and we want you to get involved in the game.
When you see the video graphic playing on the video board, get on your feet and get LOUD! Together, we can make opposing teams dread coming to Cowboys Stadium.
If we all play our part, we can help give our Dallas Cowboys a true home field advantage.
Dallas Cowboys Football Club