IRVING, Texas -- As Cowboys Stadium nears its fourth birthday at the end of the month, owner and general manager Jerry Jones is in no rush to finally have a naming rights deal.
“I’ve always known that it will fit when it fits,” Jones said.
San Francisco reached a 20-year, $220 million naming rights deal to call its new home Levi’s Stadium earlier this week.
Ford, Miller, Pepsi and AT&T have big sponsorship deals within Cowboys Stadium. Jones said the team continues to have discussions with companies, but he does not sound in a hurry.
“It’s very important to us to have the quality and the kind of cache I’m talking about with the company we’d associate with,” Jones said. “I’m pretty proud of the Cowboys, as you know. I’ve got a pretty high bar standard of who we would want to be almost associated with for the rest of time.”