Jerry Jones: 'Very good thing to be relevant'

The discussion about Dez Bryant continues to dominate the airwaves.

Much of the talk is far from flattering for the Cowboys’ No. 1 receiver/lighting rod. Bryant has been called a baby, a petulant child, a diva receiver and a prima donna in the days since he had a couple of emotional outbursts on the sidelines during Dallas’ 31-30 loss to the Detroit Lions.

That’s fine by Jerry Jones. Heck, he considers it great marketing.

“I think it’s a very good thing,” Jones said Tuesday on KRLD-FM. “Yes, you can have some bad publicity, but I think it’s a very good thing to be relevant. I know it is. When you are relevant and you do happen, that fire starts, it’s like putting a match in a room full of lighter fluid. And I look forward to that.

“As we all know and I’ve experienced, it’s hard to get that room full and get that match on it, but when it does, it will go out the top and be quite a happening. And that’s the way I play the game.”

Let's assume that the burning room is Jerry's metaphor for what would happen if the Cowboys actually earn attention by winning. The lighter fluid is the publicity, positive or negative, the team receives in the meantime.

Head coach Jason Garrett, on the other hand, isn’t such a big fan of media firestorms. Then again, the bottom line for Garrett is the Cowboys’ win-loss record, not their profit margin.