Cowboys, Jones about 'creating tomorrow'

The 50th anniversary of the Academy of Country Music Awards will be held at AT&T Stadium, an announcement that gave Jerry Jones yet another opportunity to boast about his $1.2 billion palace.

It also gave Jones another opportunity to make a puzzling comment that could cause folks to wonder about the priorities for a marketing genius who moonlights as the Dallas Cowboys' general manager.

"As you know, the Cowboys have not gone to the playoffs in several years," Jerry said during a press conference at the ACM Awards in Encino, Calif., this weekend. "We have not gone, yet we are the most popular TV show on television. We lead all teams in TV ratings. Twenty-four of the top 25 shows were all NFL games, and any time the Cowboys play, they're up there at the top and leading.

"Well, what causes that? What causes that is creating tomorrow, creating some excitement. We want to use that as best we can to make this awards show the greatest ever."

There's no question that JerryWorld will be a phenomenal venue for a big ol' country music shindig.

It's just disturbing, if not surprising, to hear an NFL GM bragging about his team's television ratings despite a prolonged run of on-field mediocrity. Only with the Cowboys.

Even by Jerry standards, it's a ridiculous stretch to believe that the Cowboys' popularity is about "creating tomorrow." The reality is it's all about living off the franchise's proud past, as the GM with the best job security in sports has been doing for almost two decades.