A column depicting race as a reason the NBA's popularity is not where it once was has sparked a heated war of words between Dallas Mavericks owner Mark Cuban and Pulitzer Prize-winning author Buzz Bissinger.
The two apparently will meet at tonight's Mavericks-76ers game in Philadelphia.
Cuban, apparently objecting to Bissinger's Feb. 17 column on TheDailyBeast.com, Sunday tweeted the following: "@buzzbissinger is a coward."
Bissinger took exception to Cuban's statement and the two exchanged messages on the site for approximately four hours. Bissinger's messages included many profanity laced tweets directed at Cuban.