DALLAS – Mark Cuban hopes to bring an All-Star Weekend back to Dallas in the not-too-distant future.
That’s Dallas, not Arlington.
Cuban said he wouldn’t try to join forces with Jerry Jones to host an All-Star Game at Cowboys Stadium again despite it being a tremendous success in 2010. A crowd of 108,713 packed the $1.2 billion stadium that night, setting a world record for attendance at a basketball game.
“I wouldn’t do it there again,” Cuban said. “That was a one-off. Been there, done that.
“It’s hard to repeat that. It’s hard to get people excited a second time. The second act’s a lot harder.”
For most of his ownership tenure, Cuban balked at the idea of hosting an All-Star Game because many of the Mavs’ season-ticket holders wouldn’t be able to attend the event. He said Friday night that he thought that issue could be addressed if an All-Star Game is played at the American Airlines Center.
The last All-Star Game to be played in Dallas was in 1986 at Reunion Arena.
After the 2010 weekend, Cuban had been enthusiastic about bringing the game back to Cowboys Stadium and holding the Saturday showcase events at the AAC again. However, he has reconsidered, wanting to have all events at the AAC the next time the Mavs are the host team for All-Star Weekend.
“The first one was so successful, you don’t try to top it,” Cuban said of using Cowboys Stadium as a venue. “It’s hard to recreate something like that. It’s just a Marketing 101 type of thing. It would be difficult, and the last thing you would want to do is throw a party and have no one show up.”